Why it makes sense to have twin personas.

Did you know that … According to Invesp, developing an effective buyer persona can result in a massive 238% increase in conversions? Incredible huh? A so called “buyer persona” is an in depth understanding of exactly who your ideal customer is. You...

Hot, sweaty and fabulous!

Hot, sweaty and fabulous! This summer I went back to the UK. Since the Brexit I am struggling with that. I cannot really call it home anymore because I have lived here in Germany since 1999 but it’s where my roots are, let’s put it that way. Anyway, I visited my...

Introverted Entrepreneurs often excel in English

Hi there, I have just completed a little quiz (see the link below) from my business pal Clare Josa to find out whether I am an introvert or extrovert entrepreneur. Why? Most of you will assume that I am an extrovert and yes, I can be.  I have plenty of energy to be an...