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Experts Speak English PODCAST

Artificial Intelligence - The Communication Behind a Successful & Strategic Implementation #180

Sarah Cornett's Communication For Successful AI Implementation Artificial Intelligence is not new but it is rarely being implemented strategically - more of a pray and spray approach. In this show I interview Sarah Cornett - a US based AI Consultant about the communication padding around a successful strategic implementation of Artificial Intelligence and which obstacles we can avoid. #KI #AI #artificialintelligence

Welcome to the Experts! Speak English Podcast

 Welcome to the Experts Speak English podcast. Together, we’ll discover how to talk yourself into an international career without the bullshit. Every business conversation that you have takes you closer to or further away from your goal. So this show is about getting both informal and formal conversations right. Whether that’s a confidential personal chat with a key player on your team or on the stage in front of hundreds of industry experts, what you say and how you say it counts. And if leadership is your goal, then being able to influence people will accelerate the process. At the end of each episode, I give you an opportunity to try out what you have just learned on the show. Perhaps you’ll be brave enough to rise to Coco’s communication challenge. You’ll get to try out one of the tools, techniques, or tips at work because listening about leadership and leading are not the same thing. Honey

I’m Corinne Wilhelm, I’m a corporate communication coach with almost 25 years of experience of helping leaders to secure the career that someone with their knowledge and experience deserves through intentional communication, intercultural awareness, and the confidence to really show up as the English speaking expert. So let’s get cracking, shall we?

Introducing Sarah Cornett, our AI expert for today's interview
  1. Coco: Hi there Sarah, welcome to the Expert Speak English podcast.

    Sarah: Hi, Coco, thank you so much for having me.

    Coco: Fabulous. Okay, so for those listening, I am speaking to Sarah Connett. She’s from SC Innovate, her AI consulting company based in Charlotte in North Carolina in the US. But we actually met each other through Global Chambers, didn’t we?

    Sarah: Yes, we did the women’s event. Yes. That’s right. Yeah. So in global Chambers they have lots of different specialisms. And I will put the link to this in the show notes. But basically there’s an AI group. There’s a women’s group. There’s all kinds of groups. And I, I’m moderating the German/Berlin group. So we got to know each other that way. And I thought, hmm, I’ve been doing this podcast for 170 (actually 180) episodes now. Uh, and I still haven’t talked about AI simply because I didn’t want to be one of those jumping on the bandwagon.

    I struggled a bit to find the right person, to be honest. But now here she is. Sarah Cornett is here with us today. So I would like to talk about AI, Sarah from a corporate communication point of view.

    How do you roll it out?
    How do you overcome fears or concerns?
    What are the processes of implementation?
    What happens?
    Can we do something about knowledge management?

    Coco: I’m very involved in, helping companies to overcome this, you know, kind of this brain drain as people march into retirement, leaving all of their knowledge behind. That isn’t happening at the moment. They’re taking all of their knowledge with them.
    So, how do we get all of the data in one place so that the AI models can work with them?
    What about data security?

    All of these questions I will be bombarding you with today.
    Are you up for the challenge, Sarah?

    Sarah: I am ready for it. Let’s go.
    Coco: Fabulous. Okay


The communication driving strategic implementation of AI

Coco: First of all, I think we need to talk about the different perspectives that people have. Now, I know people who get very excited about lots of different tech and AI tools and everything, and it’s very tempting to go out there and buy five, six, seven, eight, nine, however many AI tools. And I’m sure you get very tempted as well. But they all cost 20, 30, €/$40 each. It’s a big investment whether you’re paying privately as we are, through our businesses or through a big company.

It’s a cost consideration, but it’s also a tech stack problem, right?
If you’ve got too many tools, you don’t really know what does what.
So that’s one side of the spectrum if you like -, that would be the AI junkies I would call them. On the other side, I guess you’ve got these technophobes who are like, oh, I” that’s so freaky!”. And, you know, kind of paranoid.

 So tell me a bit about the different perspectives that you’ve had to deal with in your role as an AI consultant.

Sarah: Absolutely. I love this question because like like you said, I get clients and meet with people from from all different perspectives with I, you know, I do meet with people that are very afraid of these systems, right? And they’re very afraid of (losing) their jobs, and they’re afraid of what it means for the future (in terms) of their jobs and their corporation or their business. Right. And I do get concerned (people), right? Yes, absolutely. And I get people, like you said, who are very excited and very excited about what these AI systems can do. I look at it as a spectrum and really it comes down to where are you on your AI journey? Right. You know, I get clients who are, you know, a lot more evolved. And they’ve got a lot more you know, more of their data in a centralized location. Right? You know, they’ve done some automation in the past. They’ve invested time and money in some AI solutions in the past. Right? You know, maybe they’ve tried some things, maybe things didn’t work out. Or maybe they’ve had some success with those systems. So I’ve got some that are, you know, a little bit further along in their AI journeys. Right. They see the benefit of it. They see the use cases, they see, where they can increase their revenues or reduce their costs. You know, they’re really seeing the value of these solutions, right? So that’s more on the like more on one side of the spectrum of your journey. You know, you’re a lot more in the know, you’re really more into the implementation side of things. Right? You’re really, really going all in on I’m this on this side. Right. And then, you know, on the other side, right. You know, those who are concerned and they’re, you know, they don’t know the differences in AI capabilities. Right. You know, they don’t know the difference in gen AI versus machine learning and computer vision. Right? They’ve also got all these concerns about their on their job (security) as well. So I really see that end of the spectrum being more about AI education.

Educating your employees about AI

So if you look at the whole spectrum, I really see it as starting with education.  So really getting to understand these systems, you know:

What are the use cases they can drive?
What are the benefits of these solutions?

And really understanding for you and your own role how you can use these systems to augment and assist you in your role and not have it completely replace you. I think so many, so many teams and so many clients I meet with are afraid that it’s going to flat out replace them and replace their jobs.

AI is a process of industry evolution

You know, we’ve gone through a lot of big technological innovations in the past, right, of, you know, what were jobs like before computers?

You know, I’m talking to you over zoom right now. How would this have looked, you know, 30 years ago, right.

You know, a lot of people thought their jobs would be replaced or changed, or how would that look like with the invention of computers and the internet?

I see AI the exact same way. Right. You know, I see jobs getting a lot more streamlined – those very tedious tasks that you don’t get to spend more time on the business analysis and really understanding your clients.

That’s where I can really help you and really be a support and an assistant with you in your role. Just educating clients and teams on how you can use these tools to your benefit and making your lives a whole lot easier and and helping you get to really pay attention and dig deeper into the things that really matter to you and your business – that matter to you and your role.

Managing overwhelm and expectations through communication

Coco: There’s so many AI solutions out there. Right. Like how do you know what to go for.
How do you know which ones to try.
And I, I see probably a lot of overlap as well. Right.

Sarah: Oh so much I mean there’s I mean there’s got to be thousands of AI solutions out there today. So many of them do the same thing. Um, so it’s it’s really down to just like creating a really, you know, solid strategic way of implementing these solutions that’s going to help you maximize your return on investment as well.

Grab n Play or Strategic Implementation
You know, I see I see some companies just grabbing at the nearest solution that’s in front of them. Like does it solve a problem? Yes, exactly. So I feel like strategy is really nicely in the middle of really digging into like understanding your objectives as a business, you know.

How are you thinking about embracing AI and other innovation?
You know, innovative technologies as well?
What are your use cases diving into?
What are your pain points?
Is AI even the right solution for your pain points?
Is it something else that’s necessary?
AI is not a miracle cure all for everything, right?
You can’t just plug it in and it magically solves your problems, right?

So so I really see strategy is that kind of point in the middle of really just digging in and just digging into your use cases. Understanding where your data is today and your current tech stack (is critical) so that you can start to embrace these solutions and then implementation at the end.

You’ve really dug into your data
You have got your data in a central location
You’ve got the right tech stack


So that’s where I see implementation – at the very end.

Sarah Corett's AI Strategy FRAMEWORK (visual below)

See the visual below >>>

Coco: So you’ve created a process of implementation that you use. And basically I’ll just outline it for our listeners and audience first.

So it’s basically

1. Strategic objectives.
2. Case definition.
3. Solutions.
4. Data.
5. Implementation.
6. Governance.
7. Delivery.




AI Methodology - Sarah Cornett - Episode 180 Experts! Speak English

Coco: So of course with all of this there’ll be a lot of communication going on won’t there? So tell me a little bit about the communication part of your process. Before we go into the framework itself.

Sarah: Definitely. So I mean communication is key throughout this entire process, right? I mean AI is such a massive if this is a massive change within an organization, right? And you do get those, those groups who are afraid and who are a little skeptical about these solutions, right?
So it really has to start with your leadership. Starting with that “Why?”
I start with strategic objectives at the beginning of this framework to really make sure that everyone is on the same page and saying like, okay, we’re we’re embracing these solutions. We’re going to make this happen. And really commit – make a way for this to happen.

I’ve seen in the past other organizations with their AI program starting from a technology team and trying to drive progress from the the technology team outward. And that gets a little stuck, right? Because it gets a little stuck with communicating the benefits for the entire organization and really tying into the business objectives. So I think you’ve really got to start with the C Suite level and having that push down to employees, right. Pushing down to your directors and your managers. Right?

So getting everyone on the same page in terms of how you plan to communicate these solutions to everyone. You know,
“We’re not here to replace jobs”
“We’re going to provide training for you” as well.
And giving them that sense of comfort or reassurance in the face of
“How am I expected to suddenly learn how to use this?”
Really giving your team the resources and the backing to confirm that
“We’re embracing AI as a business. We’re doing these things and we’re educating. We’re going to educate you about how to use these systems.”

We need to make sure that we answer their questions and concerns such as:
What’s the benefit of these solutions?
Why we’re onboarding using these solutions?
What is your role going to now look like with these solutions?
So I think it really starts at the top down and really almost embedding the technology into your into your strategy and having that go across your entire communications throughout your organization.


Coco:
Yeah. And I think it’s very important, you know, not just to talk about it. You know, it’s easy for the CEO to go, hey yeah we’re really pro AI. But if they’re not really using it themselves, if they’re not, demonstrating that you’re using it to optimize your own processes and procedures, then it’s not very, not very believable or convincing, is it really?

Sarah: It’s not very authentic.

Coco: So that’s strategic objectives. Tell me a little bit about these use cases. Perhaps we should start by explaining exactly what a use case is.

Sarah: Yes, absolutely. So. And the difference I see. Right. You know, you’re aligning your objectives from from going to objectives to use cases. Objectives are really more high level – at the top level. Right.

Are you looking to boost revenue this year?
Are you looking to reduce costs?
Do you want to improve customer satisfaction?


Like what are those big, you know, objectives you’re looking to do as a business. And then use cases get a lot more specific, right. So you get really deep into, you know

“What what problems do we have?”
“Who are the problems with?” 
      “Is it with our our call center agents?”
      “Is it with our data scientists?”
You know, really getting really specific.
“What are those problems?”
Diving deep into…
“Who is it affecting?
“What is the problem?
“When or where does it happen?”

Is it even something that AI can fix?

Then questioning whether AI is even the best solution for these problems. Right?
Again it’s not a miracle solution.
So it’s really getting very, very specific about these use cases. And and I use a process called design thinking.

So it’s about approaching these use cases through an empathetic lens.
So really digging deep into who, who are these affecting and getting deep into the specifics of the use case. And then once they’re defined, you can get even more refined into assigning a business value to these use cases.

Corinne: Give me a specific example of a use case, just so that we can kind of get our teeth into it a little bit.

Sarah: Yeah, sure. So a use case could be say, a call center agent.
I can use this as an example. You know, they’re struggling to keep up with the demand or they’re just not really getting through to the folks that are calling in. So a call center agent might have the issue of just not not working well with the customers who were calling in. So we could say,
“There’s some efficiencies or some productivity loss here, right?”
You know, like digging into the issue here and it’s costing us money as a company. Right. You know, you’re not meeting that customer satisfaction, right? Yeah. Yeah. Absolutely.

You know customers are getting frustrated right.
They’re calling in to your help desk.
They’re not getting the help they need.
They might go somewhere else.
Right?
So that’s a real dollar amount.
That’s where that dollar amount comes in.
The business value of this is the value of solving this use case.
Now and then we say, okay, now what’s the right solution to help unlock this use case.

So that gets us into the solution part. The next step of my framework is

“What’s the right solution to solve this use case,
that is still is going to be a good return on investment?”


How much can we now spend (budget-wise) to spend on a solution.  For example a generative AI solution, having a script or a chatbot that these agents can leverage and use when they’re on the phone with these customers. Right?
For instance, a knowledge base that you can refer to so that call agents sound like they know what they’re talking about. Right?

What are some commonly asked questions?
What data and information do we know about this customer?

So that’s a good example of how we could get really specific, diving into the problem and the use case. Then let’s find the right solution to help unlock or solve this use case.

Coco: When you have a solution in mind um, do you try it out independently, then in the company? Is it like an agile methodology?

Sarah:
Very. Yeah. Very good question. Yeah.

I like to start as small as possible with these solutions because if you if you try to go too big too fast with some of these solutions, you’re going to run into some problems. So with any AI solution I recommend doing a proof of concept.

Let’s keep the scope very, very, very small. Maybe we start with one agent with one problem we’re trying to solve.

One typical thing call centers are calling in for. Right?

Just solve that one problem right now because that allows you in an agile framework to continuously improve and continuously learn.

AI Myth - AI not always automation - Interview with Sarah Cornett

MYTH Alert
And that’s the thing about AI solutions that’s commonly misunderstood –

AI doesn’t always equal automation!”

You know, you do a, b, c, d, e, f, g in this order every time. AI is continuously learning from your interactions.

Example
So say we had this interaction with someone who called into the call center.
‘This’ is the message that we gave to that customer.
Was it a positive?
Was it a negative?
So we can learn from that and conclude which messages are leading to positive results. 

So we’re able to continuously improve, continuously monitor – because we’re getting that real time feedback and so we are able to expand and improve our models over time.

So yes, with any implementation, with any solution, I recommend starting as small as possible so you can continuously iterate.

Coco: What about the data then?

Obviously all of this data has to be in one place. And I think most people listening have been in organizations where, you know, some of the information is here and some of the information is there, there’s information in chats, there’s information in emails, there’s information in drives, there’s information on people’s computers. Sometimes people are really old fashioned and they have it on old fashioned index cards or, you know, something like this. So how do you get all of that information into one place?

Because I would have thought that that was a huge headache, and I would have thought that that could be a real stumbling block to actually get started with AI, because, you know, if you don’t have all of the information in one place, it’s just not going to work. So. Yeah. How do you deal with that?

Sarah: Yeah, absolutely. I mean, it is an absolute headache coming from a corporate background myself. Like, the data is always the most challenging part, right?

You know, you could have the top of the line best in class AI model. But if your data is not organized. Well, it’s bringing some bias information in there. Right? It’s not reliable information. You’re going to get an incorrect and biased result. You know you’re not going to get a good result if your information is a mess. So it really depends again on the use case. Right?

Example
So take our call center use case for example.
We’ve got our solution.
What is the data we need for that solution?
For that AI solution to get those interactions, you need a solid base of customer interaction information for instance more customer facing data. Ultimately, you really need to get into more of a CDP, a customer data platform.

So that pulls in all of your information, right?
Historical Information
Real time information as well.
So if the customer is on our website right now, are they scrolling?
Are they hovering over the link?
These are really good indicators and information for the call center agent. Say you’ve got someone who calls in and we have an indicator that they’re locked out of their account. We could say, hey, Coco, I see you’re locked out of your account. Can I help you with that? Like how great of an interaction would that be? Instead of the typical, tedious, “What’s your problem?”

Again – having that information in one place just gives you far richer customer interactions because you know exactly you know what’s going on. Likewise if you try to talk a customer who’s locked out of their account into an upsell for a new product. Like that’s not going to be a great interaction for them, right? So AI tools like this give your call agents so much more insight and with much more information at their disposal, it dramatically improves your overall customer communication.

That’s definitely a challenge – the data.
So, you know, as long as you if you’re not ready for AI yet, I mean, dedicate some time into getting  your data into place and getting that into a nice or organized fashion.
I would also like to mention something else about data – that’s the privacy piece right. You know, you’ve got to make sure that those things are secured and locked down and you’re not sharing any information with your AI that you don’t need to.

I would be very, very careful about that.

So many groups of people are using ChatGPT now. But you need to know that any information you put into ChatGPT can be look that up.

After all, it’s being used to train AI, right?

Coco: What if you put in is accessible for anyone!

Sarah: Exactly! So be very very careful with your data – in terms of what you’re sharing with these models.

I think there is a place or priority in every implementation, in every onboarding program, where someone should be responsible for telling the newbies, where do I save my data, which format should it be in? And so on and so forth.

Coco: I think that’s something that people often have to work out for themselves, and that creates actually quite a lot of chaos, doesn’t it? Yes. Definitely. Yes. If you’re sharing information, you don’t really know what the data is or inadvertently sharing information via email and so on, maybe that group doesn’t realize that you need to see that information. We have such really tight, secure controls over who has access to our databases. Right?
“Who has access to this information?”
As a data steward you probably know that information really well. You know exactly the implications of that information just falling into the hands of someone else in your company, right? Someone else might misinterpret that data and they’re making all these assumptions about that data because they are not familiar with the data. Yeah, you do need some context around this, don’t you.

During the first four stages, we’ve had strategic objectives, the case definition, the solutions and the data; all of this is very much behind the scenes. So employees doesn’t necessarily know that something is going on at this point. But between data and actual implementation, there’s will have to be some kind of communication with the teams, telling them what is coming up.

“Why are we using AI?”
“ What’s in it for you?”

Coco: How do you manage that side of things? Or do you leave that up to the company?

Sarah: That’s a great point. I think everyone involved in the implementation has to take on that role as data steward. You know, you really acting as a champion for your AI solution. Right?

You’re speaking to a broad range of people, some might still be hesitant and still not really know about these solutions. You’re really being that champion of your solution. Definitely between the data and implementation, you need plenty of formal communication

“Okay, this is a project we’ve got going on. This is how we’re going to roll it out”
You need to be very, very specific right out of the gate about

what we’re doing,
why we’re doing it,
seeing the value of these solutions. Right?
Who is this impacting?
Is this impacting some teams more than others?

“How is that going to change their roles?
“Are they going to be expected now to dedicate, say 10% – 20% of their time in supporting this solution and supporting, training and onboarding people for this solution?

So getting very, very, very specific about:
– the roles and responsibilities?
– which teams are being impacted?
– What is this going to look like for a) you b) your team c)  your role?

Really getting everyone on board with this, because it takes truly takes a village to onboard these solutions, right?

You know, you’ve got to have input from:
– your data teams
– your technology teams
– your customer experience teams.
Which channel of communication will you be using across the organisation.
Is it your mobile app?
Is it your web?

You’ve got to make sure you’ve got those continuous communication and touch points.  Making sure you’re all on the same page about what’s happening when and getting that very strong timeline down. And definitely prioritizing continuous education.

So say you’re onboarding a Software As A Service, you would make sure that there were product demos from that company, usually by having that supplier to really demonstrate their solution to the entire company. It’s the same here, right?

So I think the more you educate, the more they know, the clearer their understanding of the  opportunities that it will bring them, then the better your chances are of having that successful, successful adoption and everyone being on the same page.

Because it really, truly does take a village and you need everyone to be on the same page. Everyone needs to embrace the solution. The advantage of AI is that you can give them examples and they can say, My God, wow.

Get your data into order FIRST

The quality of your data will impact the decisions you make - dirty data as we used to call it at Reuters needs to be checked, updated and accurate

Coco: You know, it’s like, uh, I remember when I was rolling out e-learning, I was one of the first people involved with e-learning. And people were saying:

What’s e learning?
How am I supposed to learn through a computer?
That’s just ridiculous, you know?

And this is like 20 years ago, right?

Or later, once e-learning was a necessary evil for many compulsory courses like health and safety they had this idea that e-learning was click, click, click, click, click. You know, obviously there’s many different types of e-learning. We know that now because, you know, it’s more rolled out or normal now. But at that time people really didn’t know what they were dealing with. And there was a lot of negative energy coming at e-learning at that time.

Then of course, there are a few, early adopters as is always the case, a few players that had really lousy stuff who was selling really cheaply and who were saturating the market with complete crap, basically.

Bad for the industry as a whole).  I’m sure this is the case with AI as well, that there are solutions out there that are super cheap or super accessible, or super trendy or super something, but actually there’s not a lot of meat there. There’s not a lot of substance behind it.

QUESTION “So how do I differentiate between a good and a bad tool?”

I mean, obviously it depends on what you need it for. But, you know, there is probably this quality issue. And at the moment there’s probably no control mechanism. Right?

Sarah: Yeah. I think you’ve just gotta really do your research in that solution stage. Right? You know, understanding getting really deep and what these solutions can do, have they solve similar problems to what you’re looking to use them for in the past.

 “Have they completed use cases like this in the past?”
“Have they worked with companies in your industry before?”

Financial services and health care for instance have a lot more complicated regulations and higher data privacy concerns.

You’ve got to make sure that the solution is robust enough to be able to handle those those kinds of regulations and able not only solve your use case, but work effectively within your organization.

Do as much research on these solutions, within your budget.

The resource requirements.
“Am I going to have to train my teams and how to use these solutions?”
“Do they offer training for my team.
“What does the implementation timeline look like?
“How long is it going to take, you know, for the use case to be solved.

TIME LINE
If it’s this going to take five years to implement? That’s not going to work. Right?
So understanding the timelines around implementing those solutions is critical.

Getting absolute clarity on all oy your very specific requirements is so key in that solution stage. …

Coco: But that brings me on to another question actually. Like, um, if I ask an AI consultant like yourself, you know, okay, how long do you think it will take to roll out? You know, you’re probably going to say, well, how long is a piece of string? But once I’ve got you to commit to a time scale.

Is it fairly realistic to actually hit that time scale or what can come up to slow you down?
Are they communication issues or are they different issues?
What could put a spanner in the works basically?

Sarah: Oh my gosh. Lots of things can go wrong, I will tell you that. But by getting very, very specific and by getting all those teams on board you can avoid most hurdles. So data issues can come up, right? Say you thought you had all this great data like, oh yeah, we’ve got it all organized and it’s supposed to be perfect for you to ingest. Like maybe it’s not. Or maybe that ingestion piece was not really well defined yet for instance

“Do you need this information in real time?”
“Do you need it in a batch?”
“Do you need it in a micro batch?”
“Do you (really) need it?

Those things have to be well defined up front to make sure those processes are working for what you need that solution to do, right? Do you need to engage the mobile team and the channel teams – that could be really complicated as well. If you don’t have those pieces in place, and have those teams ready to go – to implement those solutions, that could definitely cause you some issues on your timeline.

With every solution, it depends on the use case, depends on the solution, it depends on your timeline for a proof of concept. But ideally, these proof of concepts should be very, very quick, very small. Very narrowly focused. Like we are only using a very small scope of data. We’re only testing one rule or one communication one model. We’re not testing 17 models. Right? We’re going very, very small. So in theory, these proof of concepts could be could take a week, two weeks, or a month.

It just really it really depends on on the type of solution and having access to everything that you really need to do to make your proof of concept a success. In technology as a whole or agile, you also need people on the other side, you need people in the companies that you’re working with to do keep their part of the bargain.

You simply can’t do everything.
You’re reliant on them for data.
You’re relying on them for communication.
You’re relying on them for maybe educational access to the workshop rooms.

So it’s a bit of give and take, I guess.

Coco: Ok. So we’ve talked a little bit about the data and the implementation. Before we move on to talk about governance and delivery. Let me talk to you a bit specifically about, … I get a bit of a bee in my bonnet about knowledge management. So, um, you know, I, I, I’m in working for many agile teams. I work predominantly with agile teams as a corporate communication coach and business English trainer. What I’m noticing is that in a nearly all of the companies I’m with, they’ve got brilliant guys and women, who are getting to the age where they’re thinking of retiring in the next 3 or 4 years. And yes, they could be asked to stay on as a consultant, but they don’t have to stay on as a consultant. And all of that knowledge is still in their head. Right? They’ve had 20 years to get it out of their head, or maybe 30 even. But it’s still in there. You know, they still haven’t got this information out. And there isn’t always an opportunity to do a handover. Sometimes, you know, somebody might die or they go to another company or they get move to a competitor. So we need to think about knowledge management. I know it’s not sexy, but it is the legacy of the company.

Is there something that we can do with AI to help? Because that seems to be something that nobody wants to talk about. But the shit is going to hit the fan.

Sarah: Absolutely, absolutely. I mean, it makes perfect sense, right? You’ve got these, these, these men and women – their legacy employees. Right? You know, they’ve got a substantial amount of knowledge and information, that we need to have access to across the organization, across the specific teams.

There is actually a really great AI solution called Guide. And it is essentially an AI solution that helps record a daily process. So say, you know, I am a legacy employee. My job when I worked in Treasury would be to create the daily interest rates or create this really big rates report that went across the entire organization. So this was a really convoluted process I had to go to through, you know, use Bloomberg machine. I had to copy rights down from a the Treasury website. I had to put them all in Excel and reformat them. Right. It was a really convoluted process, and there were things I had to look out for whenever I was creating the rates to make sure, the trend lines are looking good and detect any anomalies. I mean, it’s a complicated process that I had to do every single day. And if I wasn’t there one day or sick, you know, who could do that job?

But there’s a solution called Guide and it essentially does a screen share with you. As you walk through your whole process just as you normally do, it documents the entire process.

Go to a website www….,
Put in your your username and password.
Copy and paste …

… it documents the entire process and puts them in a step by step format. That makes it really easy to understand and transfer information. Easier to consume by watching than to reading. If it’s a video, then you get written documentation.

Coco: You can have both?
Sarah: Yeah, it does a video recording and does a step by step transcription. So you can say, okay, go to this website, log in with this login. You know, copy and paste this information, plug it into Excel. So it really breaks it down in a very easy to use format. So there’s definitely tools like that that you can leverage to like get some of that knowledge sharing into one into one place that’s really easy for other teams to understand.

If someone is sick, or goes on leave or retires, then you’ve got access to that information or workflow. That way you can create that knowledge database where anyone who needs to can access and have specific support. If it’s someone on your team and you only want to grant access to a few people, you can control that. So those are some some ways that you can get some of that knowledge transfer information, you know, from those legacy employees into one system. So that really helps with your business continuity. So yeah, there’s lots of good systems like that that you can leverage.

Coco: Cool. Yeah, and that’s not an extra step, right? You could just do your job and then press play, you know, like kind of thing.
Sarah: Exactly.  


Coco: In terms of getting data in one place, if it’s all scattered, do you have some kind of AI readiness tool or questionnaire or something like that that you can give your clients just so that they know how close or how far away they are to really being able to implement AI strategically and not?

Sarah: Yes, absolutely. That’s something I’ve been working on creating for for a while now. Really breaking it down into those questions to get them ready for their AI journey.

Where are you on your AI journey based on whether your objectives are aligned to AI?
Do you have use cases defined?
What’s the state of your data?
Is it in a cloud system?
Is it in a centralized location?
Are you are you still working in different silos?

I’m creating that guide right now so that you are able to really understand really where you are on your journey so that I can make suggestions, like, you know, you really need to spend some more time on your data. Here’s some more resources I can give you that helps you getting your data into a better place to be able to take advantage of AI solutions.

I think the data is certainly what seems to be the crux of the problem for a lot of companies, it makes them kind of a little bit stuck – wondering where do I need to go? Like it’s it’s it’s a very complicated process for sure.

Coco: I’ll tell you what we’ll do is even though it’s not ready yet, I create a web page for every podcast episode. (you’re on it now, so it should show up below) So when you’re ready, just tell me and I’ll put it on the web page and then people will know how to access it. That way they can send you their email or whatever. Listeners who are keen to get their hands on that will be the first to know via my newsletter.

So then, um, I think we wanted to talk a little bit about data security and due diligence, and I’m not sure if that falls into governance. Or if that’s two separate things. You tell me.

Sarah: Yeah. We can we can certainly roll it into into governance. Corinne, as you know, governance is a big thing right? It’s all about being cautious about bias detection, right? You know, that’s a huge, huge thing, right?

It’s important to understand our AI models and checking if there is there any bias in the models. It usually starts with the data. Right? It starts with which data is being fed into the system.

You could have the best model in the world, but if you’re feeding it biased information you’re going to get a biased output, right? So I think when you think of governance, you mustn’t just look at the AI models themselves, you look at everything that’s being fed into the model. You get all of the data.

We set up a governance program at the bank that I worked in, and that was my first AI solution, it was kind of the guinea pig, right. We had never done anything like that before.

Coco: I bet you they were a little bit apprehensive, huh?

Sarah: Oh yeah. It was it was a tough one. Yeah.
But we but we had all hands on deck, right? So we had different perspectives from all across the organization. We had a legal team on board. We had

the Compliance team,
a Model Validation Team,
a Fair Lending Team and
Risk,
we also had
Communications,
Customer Experience and
Data Scientists and
Data Modelers.

So we had everyone coming together and having all eyes on this product and this solution so we could all look at which data elements were being used to feed into this model. Questions that came up included things like:

“Is there any issue with these data sets?”
“Could we maybe eliminate some of these data inputs that are going in.”
“Do we need all of these in here?”

So being very, very conservative about what data is going into these models and how it’s being used, including which decision each model is being used for was critical, right? For credit worthiness and so on you need to exercise some extra caution and be aware of any red flags. We need to make sure we’re not using this model to give someone a low credit worthiness score purely because of some biased information.

You’ve got to be able to detect these things. So we really locked it down. And we were very, very conservative with our approach. And, you know, all of our use cases were more like customer satisfaction, customer service.

But having that’s really what you need to set up a really robust governance organization though, or governance structure of having all hands on deck, all eyes on this, on this one specific focus. Right? And then, you know, with that comes the training with these teams. These legal teams, in compliance teams, the training in AI and getting familiar with how to read these models and how to interpret and understand the inputs and the outputs.

So those are extremely large exercises that we had to do. But then we got we got more comfortable with it, right? And had a regular routine. If we made any updates, if we wanted to introduce something new, we had everything in place – where we would come and say, okay, let’s all all agree, we’re all comfortable with this now. We all sign off and and we’re ready to push this into a production environment. And again, being extremely conservative throughout the entire process.

If we’re not pushing this to millions of customers, we just start with 5 or 10. So so that’s essentially so that the governance process that we created was robust enough.

Coco: Cool. Okay. So before we finish then I’d like to ask you something specific.
So, I’m in the process of planning a program for women. It’s a leadership program. It’s called EmpowerHer_EU. We’re thinking about different ways that we can, uh, you know, provide almost, like a simulation, to give these women an opportunity to prepare very, very precisely for a situation and get feedback. You know, and I’m thinking about things like using different tones of voice to kind of put them on edge, or maybe an accent that makes them, you know, realize, oh, my goodness, I have some kind of biases coming up here or something like that. Is that something I can do with AI?

Sarah: Oh, absolutely. Yes. I think a simulation environment is a really it’s a really unique way of using these tools. And, and there’s some great tools. There’s one called hey Jennie:AI you initially essentially create an AI avatar so you can have a male or female across any race. You know, you can change the tone of voice as well. You can have it sounding happy or have a childlike voice, a very happy youthful voice or something more formal like a news prompter or, someone sounding more aggressive if you wanted to. So that’d be a great way you can use those kind of avatars. You can give it the exact script you want them to read out too.

So if you want a more aggressive tone of voice in a simulation environment, you can do.

Coco: Yeah, exactly. Like some guy being a bit of a macho idiot.
How do you react to him or, you know, somebody who’s maybe sometimes, for example, when I was working in London, I had this girl and she was great, but she had a really timid voice and nobody really took her seriously. So, if we could have used something like this to help her, you know, to react to people when they really boomed at her, this would have been great. So I have to look into that. I might have to get back to you about that Sarah.

Oh, yeah. Those are those are some great tools for sure.

So I think we kind of coming to the end of our process. So we’ve talked about strategic objectives, use cases, solutions, data implementation and governance. So now all we are talking about is probably the last 20%, Right?

The delivery – tell us a bit about that and the communication that drives it or pulls it back.

Oh, yes. Delivery is a is a big moment, right? You’ve built up all of this momentum into finally going live with your AI solution. We’ve started with the proof of concept, starting very, very small. Right. So we’ve we’ve built up all this, we’ve got the data, we’ve done the implementation. So we’re going live now, right?

With the process of going live, make sure you’ve got all those teams involved, you know, if you’re, you know, setting up some data processes in production for a successful ‘go live’, but also making sure that the audience that you’re testing this out in production is on board, right? Again, keeping that very, very small. Like so not let’s not roll this thing out to millions of customers from the beginning. Right? That’s probably not a good thing to do.

Let’s maybe try internal teams first, right? Maybe you select ten people internally to try this out and make sure it works. So that takes us back to that proof of concept starting super super super small. And then you can start to build on top of that. You know that you’ll be making some improvements and then roll it out to 20 internal customers. Maybe you’re feeling good. So you roll it out to 100. Now you might want to transition to actual customers.

Coco: So you’re able to roll it out incrementally?
Sarah: Exactly. Using agile development. Being able to very incrementally build on top of these, because what you’re doing and what you’re able to learn is that feedback loop, right? So whenever you’ve got these models in a production environment, you can see how they really perform in production. So you’re seeing how our customers are interacting. When we send an email, are they opening the email or are they clicking on anything?

Or for those call centre agent conversations – are we getting a good reaction to those. So you’re able to test these out and grow very, very slowly and in a very effective manner in a production environment. So you’re able to measure, using your KPIs at the delivery stage, making sure the solution is doing exactly what you set out to do.

As you accomplish your goals, we are lowering costs, improving efficiency. So you’re really able to get that more accurate measure of success in a production environment. And then, from there you can continue to build and continue to fly with more use cases.

Do you want to expand on the one that we’ve got or select a new use case? Maybe we can tackle another one. So it’s like a process of constant experimentation and optimization.

Coco: Really.
Sarah: Absolutely. Yes, 100%. If you look at it as an experiment. Again, starting as conservatively and as small as possible, then we can build on top of that experiment, we try again and we build something new. So this is a really great way to get your feet wet and really start to build on top of these solutions so that you’re able to see that incremental benefit over time.

So that’s why the delivery stage should really be at the end. And then, once you see some success with that solution, go right back to the beginning and ask which use case to look into next. Maybe that solution that we have already onboarded can work for some other business challenges.

So you can deliver your solution successfully in a safe manner that’s not causing any harm to customers or anything like that. We’re communicating that across your entire business. We’re getting everyone comfortable with the process. So we’re getting to a point where we’re able to get those quick wins working it out internally and incrementally calmly, because we’ve been through the process before. In time, people know what to expect as we continue to iterate.

This is certainly the way that I’ve seen being the most successful.

Coco: Cool. Well, I think that’s been a great interview.

Thank you so much for your time today.
Sarah is available on LinkedIn.
There’s also a YouTube version today.
So you will soon be able to watch us both if you prefer.

Either I can answer any communication issues, Sarah can answer the, AI side of things. We might even jump on a Linkedin live or something like that.

Sarah: That’d be fun. Absolutely.
Coco: Yeah, I’ll have to do that. Okay. Right. Well, thank you so much. I look forward to seeing you folks very soon.

Until then, have a great week.

Be the very best communicator that you can be.

You’ve been listening to Experts! Speak English! with Corinne Wilhelm and Sarah Cornett.

Thank you so much. Goodbye.

Coco's Communication Challenge

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Sarah and I are considering organising a virtual AI Barcamp where there will be a combination of hands on testing, demonstrations in addition to strategy sessions from market leaders that our taking advantage of AI to secure a competitive advantage – with a focus on innovation and productivity not restructuring.

OOPS I forgot!
In 180 shows I have never forgotten to include Coco’s Communication Challenge (interview itself) so I’ve included it here ->>> following Sarah on LinkedIn will give you valuable insights and if you have any questions just reach out to her, she is super approachable, pragmatic and knows her stuff.

Artificial Intelligence Strategy Framework.

Kindly contributed by Sarah Cornett. This provides you with a step by step strategy to follow. If you feel overwhelmed by the pure magnitude of AI tools or have data concerns then reach out to Sarah for her consultancy support.

VIDEO – You might prefer to watch the interview instead >>> (Work In Progress)

AI Tools Mentioned in the Show
1. Guidde – https://www.guidde.com/
2. Hey-Gen – https://www.heygen.com/
3. D-ID – https://www.d-id.com/

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